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TRENDS IN THE HOTEL INDUSTRY HAWAII
Frequently Asked Questions What Exactly is "Trends"? As you may be aware, PKF is internationally known for its specialty in the real estate, tourism, hotel and resort development industries. On a worldwide basis, PKF has over 350 offices. Trends is a monthly publication of PKF-Hawaii, monitoring the hotel industry since 1972. Trends features an analysis on Hawaii's visitor industry properties sorted accordingly by island, type of facility, size, and quality. Annual subscriptions to TRENDS cost $250, while single issue copies are $25 each. To subscribe, click on the trends subscription link on your left. If you currently receive TRENDS click on the online sign-up link to register for a username and password. Number of "Rooms Available" Defined
Total number of units (rooms) in hotel/condo Less: Units not available for rent
The sum of the number of guests registered each day of the month (do not include owner occupants) For example, if a party of 4 check-in and stays 5 days, the total guest count is 20. "Room Sales" Defined Total room revenues for the month excluding general excise tax and transient accommodations tax (hotel room tax) collected. "Average Length of Stay" Defined Total rooms occupied during the month divided by the number of check-ins. A check-in is defined as a registration card. Even though a registration is a party of two or more and stays more than one day, it is considered one check-in.
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Pannel Kerr Forster International PKF North American Network |
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